If you’re investing in advertising to grow your law firm, it’s critical to understand your potential return on investment (ROI).
Our free Law Firm Marketing ROI Calculator helps attorneys estimate how many leads and clients they can generate each month — and what kind of revenue growth they can expect.
Adjust your ad budget, lead cost, consultation-to-client rate, and average case value to see real-time results customized for your firm.
Running ads without knowing your ROI is like driving blind.
When you know your numbers, you can confidently invest in the right channels, scale faster, and avoid wasting money on campaigns that don’t bring in new clients.
At Kickstart Marketing, we specialize in helping law firms 3x their client acquisition while cutting marketing costs.
This calculator gives you a simple snapshot of the growth potential hidden inside your marketing strategy.
Set your monthly ad budget: Choose how much you plan to spend on paid advertising (Google Ads, Facebook Ads, etc.).
Estimate your cost per lead: How much you typically pay for a qualified consultation lead.
Input your consultation-to-client rate: The percentage of consultations that turn into paying clients.
Enter your average case value: The average revenue your firm earns per client.
Once you enter your numbers, the calculator shows your potential leads, new clients, revenue, profit, and ROI automatically.
Estimate your potential returns from paid advertising
Adjust sliders to see real-time results
If your firm isn’t hitting the numbers you want, it’s usually not a “marketing problem” — it’s a strategy problem.
At Kickstart Marketing, we help attorneys build smarter campaigns that lower cost per lead, improve conversion rates, and boost client acquisition.
Want a free, custom strategy session?
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DISCLAIMER: Results are not guaranteed. The figures and examples (e.g., 237% conversion boost, doubled consultations) reflect real client outcomes but do not ensure identical results for every client. Individual results vary based on factors like market conditions, effort, and strategy implementation.